No theory. Just real cases, real numbers, real people.

On September 26, at the IBM Studios in Milan, The Logistics that Decides took place—an event organized by GEP Informatica together with IBM Italy and Lindbergh Spa.
A vertical, hands-on, concrete meeting. And packed to the brim.

The topics? Night deliveries directly to vehicles, the circular economy of industrial waste, invisible AI in warehouses.
But the moment that caught everyone’s attention came when we put the spotlight on B-AI Semplice.

The first public debut. And it didn’t go unnoticed.

For the first time, we showcased live what a business intelligence system designed specifically for logistics and transport can really do.

➡️ No reports to build
➡️ No technical jargon to interpret
➡️ No waiting for data

With B-AI Semplice, simple questions are enough—and the data answers. Instantly. Clearly. In natural language.

Attilio Amabili’s moment

During his talk “Supply Chain under the Lens: Intelligence in the Numbers”, our Business Analyst Attilio Amabili demonstrated how B-AI dashboards help make better, faster decisions.
No textbook slides, no buzzwords—just a real dashboard, used every day by real companies.

Watch the full video of the presentation:

Attendance was beyond expectations. A full house, plenty of questions, lots of interest.
But above all, a confirmation: there’s a real need for simple solutions to complex problems.

And when simplicity meets intelligence, something worth listening to is born.