Simple doesn’t
mean basic.
It means done right.
B-AI Semplice was created by those who have lived complexity—and decided to truly simplify it.
Two companies, one shared vision
B-AI Semplice is a brand born from the collaboration between GEP Informatica, a specialist in business management solutions and data analysis, and Snatt Logistica, one of the world’s leading companies in managing and optimizing logistics flows.
Together we have built a new brand with solid foundations. We created a product that was not developed in the labs of large multinationals, but in factories, warehouses, and corporate offices.
Here, every KPI is not an abstract number but a concrete decision to be made every day.
Our mission
We want Business Intelligence to be for everyone
Our mission is to democratize access to data intelligence.
Excel and intuition are no longer enough: today, you need simple, visual, intelligent tools.
Tools that help you decide well, quickly, and with solid foundations.
That’s why we created a ready-to-use platform, with preconfigured KPIs for key Made in Italy sectors: fashion, food, manufacturing, logistics, retail.
Our approach
Ease of use. Depth in data.
We believe good BI shouldn’t impress—it should work.
No complicated configurations. No code to write.
Just questions in natural language, clear answers, accessible dashboards.
All hosted on IBM Cloud, with maximum attention to security, performance, and regulatory compliance (GDPR).
Our why
We come from SMEs. And we want to stay by their side.
Our DNA is that of companies working hard every day to remain competitive.
We understand the reality of those without an internal IT team, but with an urgent need to understand their numbers.
That’s why B-AI Semplice is designed to help you grow—not to make life harder.
Our values
Our choices are based on data—
and on clear values.
- Clarity – We communicate simply, even in complex contexts
- Concreteness – Every feature we develop solves a real problem
- Ethics – Data is a precious resource, to be treated with respect and responsibility
- Proximity – We stay close to our clients, even after activation
- Useful innovation – We believe in AI that helps, not confuses
