Every day you look at numbers.
Orders, shipments, stock levels, transport costs.
Dashboards, Excel files, reports exported from WMS, TMS, ERP.
The point is simple.
Those are not decision-making data.
They are working data.
And the difference matters.
Because when you actually need to make decisions, the questions change.
What does each shipped order really cost me?
Which customers are eroding margin without me noticing?
Where am I losing money in transport operations?
If answering these questions requires combining files, recalculating figures, or relying on intuition, you are not making decisions based on data.
You are interpreting reports.
And the problem is not you.
It is the way the data is structured.
THE PARADOX OF MODERN LOGISTICS
Today companies have more data than ever before.
And yet they struggle to use it for decision-making.
Because operational systems do their job well.
They record, track, execute.
But they are not designed to answer management questions.
So this is what happens:
Data is exported into Excel
Manual reports are built
Hours are spent cleaning data
And decisions are still made based on experience and intuition
It is not a lack of data.
It is a lack of interpretation.
WHAT THE RESEARCH SHOWS
To understand how widespread this situation is, we involved Induvation, a management consulting firm born as a spin-off of the Fraunhofer Institute for Material Flow and Logistics (IML) in Dortmund, one of the world’s most respected applied logistics research centers.
During the webinar, Daniel Goldner will present concrete data on how logistics decisions are actually made today.
WHAT HAPPENS WHEN DATA IS ALREADY READY
In the second part of the webinar, we will not talk about theory.
You will see what happens when data is already organized for decision-making.
We will present B-AI Semplice.
A Business Intelligence solution designed for professionals working in logistics and transport.
It is not a BI system to build. It is a BI system you switch on.
The data already available in your systems is transformed into ready-to-use management KPIs.
You do not need to build reports.
You just need to read them.
WEBINAR LIVE
Why most logistics managers make decisions using the wrong data
April 10, 2026
11:00 AM
Speakers
Daniel Goldner
Senior Logistics Consultant, Induvation
Maurizio Menniti
Managing Director, B-AI Semplice
Participation is free.
If you work in logistics or transport and feel that the data exists but is still not enough, this is the right moment to understand why.